Where’bouts is a New York-based location scouting agency with decades of experience navigating the worlds of commercial and print advertising. Their work takes them across the U.S. and beyond, collaborating with some of the most recognized names in technology, fashion, and entertainment.
They came to us at a moment of evolution — looking for a brand identity that could speak to both their deep roots and their expansive reach. We drew inspiration from the city they call home, reimagining New York’s familiar street signage into a visual language that feels both grounded and directional — much like the work they do.
Alongside the identity, we developed a digital platform designed to support the full scope of their operations. A public website introduces the brand with clarity and edge, while a client portal makes exploring and bookmarking locations seamless. Behind the scenes, a robust backend empowers scouts to manage an immense archive of locations and imagery with precision.
