In 2021, longtime collaborator Patrícia Teixeira shared her vision for Moncat — a t-shirt production studio rooted in the heritage of Tipografia and based in Porto, Portugal. Focused on a single, meticulously crafted style, Moncat serves clients big and small with precision printing and a minimalist ethos.
Alongside Hugo Vale, we created a digital experience that feels effortless on the surface, but runs on layered complexity. Users interact with a model who exits and reappears wearing their selected color — powered by a custom video library synced with Shopify.
We developed the concept end-to-end, including a one-day shoot in Porto with our trusted collaborator André Martins of Point and Shoot.
