González & González

González & González is a place suspended in time — a quiet ode to simplicity, craft, and permanence. Tucked into Madrid’s iconic Calle de Pelayo, this small but storied shop has become a global point of reference, its image passed between Instagram feeds, design blogs, and the pages of coffee table books. It’s more than a store — it’s a destination.

Through our collaborator Filipa Alves, founders Javi and María Rosa invited us to design a custom e-commerce experience. With a brand identity beautifully established by Marta Botas, we translated its warmth into a refined digital space — extending typography, graphics, and content with restraint and clarity.

We also partnered with Filipa to art direct and photograph the full product collection inside Casa González & González — a former carpenter’s workshop turned short-stay apartment, infused with the same soul as the shop itself.