Founded by Filipa Alves in 2022, Flórida Studio brings to life a cross-pollination of ideas between designers and makers, hosting a collection of handmade objects, home goods, apparel, vintage and art, alongside offerings in floral design installation and events. The brand reminds us that the creative spirit comes to life when you follow your heart while believing in the strength of collaboration.

Having known Filipa for over a decade, we were honored to help bring her vision to life — developing the brand from the ground up with a new identity, signage, creative direction, printed materials, and a custom e-commerce platform that captures the studio’s soulful, intuitive spirit.

Flowers

Flórida works with a variety of natural materials, like seasonal and preserved flowers, handmade objects, and often organic materials that are simply find along the way. Flowers are visible in much of the print material, and found even in Gif’s of the “ó” from the logo. Even the background colors of all product photography and pages carry a floral tone.

Studio

Photography brings to life the story of the studio, where portraits of makers and collaborators are taken by Filipa herself. This demonstrates the importance of human interaction and handmade craft.