To commemorate two decades of sparking imagination and fostering inclusive learning, the Children’s Museum of the East End (CMEE) approached us to develop a visual identity worthy of its milestone 20th anniversary.
Our challenge was to strike a balance between the museum’s inherent playfulness and its growing legacy as a cultural and educational institution. The resulting logo reflects this duality—combining a sense of joyful discovery with the visual sophistication that has emerged through CMEE’s recent brand evolution.
Inspired by the museum’s commitment to children of all backgrounds and abilities, the identity is both celebratory and future-facing. It honors the journey of the past 20 years while looking ahead to the next generation of curious minds, creative thinkers, and lifelong learners.
